I took some time off to spend some necessary time with my family. But I am back from my long break and will share with you some useful tips, every week.

One of the trends for 2018 is video marketing. I believe this will really take off this year. I have experience in creating these videos and I want to share some of my favorite tips.

Getting started with videos

  1. Create a storyboard for a 30- second ad for a product or service. A useful tool is Studiobinder, alternatively you can sketch this out on paper. Don’t forget to think about your brand(colours, people,etc.)
  2. Think about your Call to Action; what do do you want the audience to do? For example a law firm wants potential clients to contact them for advice. Tip: write out a few Call to Actions, then decide which you think will be most effective.
  3. It is time to record. You can use a mobile phone or handheld camera then record the shots detailed in a storyboard. If you have more money to spend, you can hire a camera with camera man.
  4. Upload the video content to editing software such as iMovie or Windows Movie Maker. Tip: make sure you have subtitles and translations, many people forget these…
  5. if you are happy with the video, you should upload it to your Youtube account and start adverising. Tip: you should embed the video from your Youtube account onto your website. 

If you still need help to get started, contact me for some advice.

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