Is your organisation ready?  The EU General Data Protection Regulation(GDPR) will be enforced on 25 May 2018. It might require some changes in the way you hold client data, but I believe:

  • it is a  positive opportunity to transform the way you organise and process the personal data you hold;
  • It increases the value you get from it and reinforcing customer-centric business practices that are essential in our data-driven age.

I am helping some of my clients to get ready for the GDPR and wanted to share some of the advice I am giving them.

Important changes to the Data Protection Regulation include:

  • Right to Acces:

People have the right to obtain, from the data controller, confirmation as to whether or not personal data concerning them is being processed, where and for what purpose.

  • Data Portability

GDPR introduces data portability – the right for a person to receive the personal data concerning them, which they have previously provided in a ‘commonly use and machine readable format‘ and have the right to transmit that data to another controller.

  • Right to be forgotten:A Right to Erasure has been set out clearly in the GDPR which allows individuals a qualified right to request that their data is erased, provided certain grounds apply (for example, the data is no longer necessary in relation to the purposes for which it was collected).Businesses will have an obligation to erase the relevant personal data it holds concerning that individual within a maximum of one month of the receipt of the request.
  • Data Protection Officer: 

DPO appointment will be mandatory only for those controllers and processors whose core activities consist of processing operations which require regular and systematic monitoring of data subjects on a large scale or of special categories of data

So it is key you run efficient campaigns, which is why Fact-Based Marketing is relevant nowadays.

If you want to know more about GDPR, Fact-Based Marketing or need my help, please contact me.


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